New adidas Consortium in Store and Online Friday 12.12.14

December 11, 2014

Adidas Consortium Superstar ‘Made in France
From its humble beginnings on the basketball courts to becoming a regular fixture in popular culture time and time again, the Superstar has truly become royalty in sneaker culture. Since its introduction to the game in 1969, the Superstar has gone from hardwood floors to concrete streets to red carpets and back again.
Like many of adidas’ most revered archive silhouettes, the Superstar was originally released under ‘La marque aux 3 bandes’ and manufactured in the Detwiller area of East France.
Warming up to the Superstar’s 45th anniversary in 2015, adidas Originals have teamed up with Ateliers Heschung, a family run factory who manufactured shoes for adidas France in the 1970s, to create a special ‘Made in France’ Consortium edition of this much loved silhouette.
Constructed in luxurious premium leather, the Superstar’s upper is stitched to is distinctive rubber toe cap and tooling with traditional hand-held techniques.  In keeping with the original, the three stripes and unbranded heel-tab are executed in smooth black leather whilst the crisp white upper is complimented by a subtle vintage ivory tone throughout the shell-toe, outsole and soft leather lining.
Proudly presenting its stamp of high quality construction and materials is the classic “Made in France” logo on the tongue.