New Adidas Consortium in Store and Online Saturday 8.8.15

August 07, 2015

adidas Consortium Stan Smith Primeknit REFLECTIVE
Late night barbecues, watching the sunset, cycling to a party, walking home in the early morning hours – we all like to spend as much time outside as possible during those warm summer months. With the Primeknit version of the iconic Stan Smith, premiered in 2014, adidas has introduced a perfect lightweight option for this time of the year. Catering to the night owls amongst us, the newest iteration comes equipped with a simple yet highly effective safety feature. At first sight the knit upper appears unchanged to the original Primeknit Stan Smith, however, once light hits the shoe's back, its characteristic heel tab flashes up due the use of a reflective silver yarn incorporated into the construction there. Due to the narrow straight eyelets the flat cotton laces – tonal on both variations – are kept permanently tidy, a minor yet crucial detail that adds to the inherently clean aesthetic. No Stan Smith would be complete without the signature tongue label. Underlining its high-visibility properties, this Primeknit version received its identity badge in reflective ink.
With the Stan Smith Primeknit REFLECTIVE, adidas provides fans of the shoe with a welcome addition to previous executions, for people who have just discovered their love for this legendary style it truly offers a great 'first experience'.
adidas Consortium Stan Smith Primeknit REFLECTIVE.  Available in Black.  AF4149