New adidas Consortium Saturday 2.27.16
adidas Consortium x Wood Wood UltraBOOST
Besides their seasonal collections, the brand has built a solid reputation through their highly conceptual product collaborations over the years. In preparation for this project with adidas Consortium, Wood Wood signed up for an advanced astrophysics lecture centered around a major discovery in 2014. That year, scientists announced what they believed to be the indirect detection of gravitational waves in the afterglow of the Big Bang. As the last untested prediction of Einstein's Theory of General Relativity, finding gravitational waves proved to be quite a big deal... Besides its groundbreaking scientific importance, an early depiction of this pattern – line segments intersected by shaded areas of orange and blue – turned out to deliver a visually striking design. Wood Wood incorporated elements of this chart into the design of their UltraBOOST. Alternating blue and orange color highlights are found throughout the shoes – as inserts on the midsoles, color-markings on the Torsion sole elements, heel straps and extra set of laces.
Wood Wood's research into astrophysics served as an initial spark for this project and even though they took to challenging heights with their conceptual approach, the resulting designs of both of their UltraBOOSTs stayed down-to-earth and quintessentially wearable. The subtle, technical detailing complements the innovative core of the adidas Primeknit UltraBOOST and attests to Wood Wood's experienced design sense.
- black adidas Primeknit upper
- white UltraBOOST heel stabilizer
- white UltraBOOST sole with contrasting black outsole
- color highlights on sole, insole and heel straps
- gravitational wave pattern on insoles
- color-coded Wood Wood and adidas branded insoles and tongue labels
- two sets of laces