New in Store 3.30.10

March 30, 2010

New Converse in Store 3.30.10.Converse First String Standards, the Matchpoint III Ox.

Designed to showcase Converse's most coveted product, the Converse First String collections are focused on original silhouettes, modern design, premium construction, high-level distribution and occasional collaborations with originals in art, design, fashion and culture. The Converse First String Standards collection is not done in collaboration, but is a collection of very special, hand-picked silhouettes mined from the Converse archives, and re-considered.

Carrying DNA from an original 1970s era silhouette, this shoe, originally designed for court sports, has an ultra-clean, updated look with monochromatic suede uppers that contrast with simple white soles. Subtle, sharp details are added as well, like a simple cut-out star on the shoe’s heel.

The Converse Matchpoint III Ox will be available in two colors, a black suede and a parchment suede.