New in Store 7.24.13
Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus Ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street- honest industrial art.
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions.
Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavor of internally combustible postmodernism around the globe.
First String has teamed up with Deus Ex Machina to collaborate on the Jack Purcell Johnny Mid and Ox cuts. A two-toned Premium Canvas upper with textured suede details on the tongue, heel and sides of the sneaker. Dual branding on the insole as well as the tongue and brass antiqued eyelets.