New in Store 9.10.13

September 10, 2013

New Converse in Store 9.10.13.
Converse Jack Purcell LTT Ox Hudson's Bay.
Designed in collaboration with Canada’s premium retailer, Hudson’s Bay, this collaboration merges the worldly heritage of the iconic Hudson’s Bay multi-stripe blanket with the equally iconic Jack Purcell sneaker, executed in the brand’s primary signature colors.
Hudson’s Bay Company, founded in 1670 is North America’s longest continually operated company and one of the oldest in the world. For more than two centuries, the Hudson’s Bay Company point blanket has been a familiar staple in Canada and across the world. Mirroring the execution of the blanket, the wool used on the sneakers is dyed before it is spun, then air and sun dried to brighten the colors. The signature multi-stripe pattern features four traditional colors popularized in the 18th century.
For the first time ever, the actual woolen blanket is used on a sneaker.  The shoe features threaded stitching and antique brass eyelets, and includes the Jack Purcell and Hudson’s Bay logos on the foot bed. This silhouette also carries an official “Seal of Quality” maintaining the authenticity of Hudson’s Bay Company.