New in Store Saturday 10.26.13
Jun Takahashi’s days are defined by dual obsessions: textiles and running. Taking him from the streets and parks of Tokyo to his design studio, they occupy his mind and his body, and fully manifest in the Holiday 2013 Nike x Undercover Gyakusou collection. With solving fundamental problems through design as a passion, Jun Takahashi considered the elements and how the changing seasons can imbue a run with a sense of significance. Simple design and functionality soon became Jun Takahashi’s inspiration.
Similar to past seasons, the collection’s palette remains neutral. It features complementary color blocking in subtle city tones and natural hues that harmonize with both urban and rural environments. Moreover, it debuts a selection of monochromatic separates—a first for the Gyakusou collection. Boasting a precise composite of textiles, these tonal garments present a restrained 3D effect that conveys their complex, flattering construction. They are also made to layer, allowing runners to balance and personalize their style.
Driven by Jun’s infatuations, this season’s design process began with a visit to Nike World Headquarters in Beaverton, Oregon. Here, the Nike Advance Innovation Team offered insight into its latest materials and introduced Takahashi to its most advanced performance running apparel innovation.
Mirroring Takahashi’s progress as a runner who has graduated from 30-minute jogs to regular 10K runs and the successful completion of multiple marathons, this season’s collection is more technical than ever, both in appearance and performance. Taking inspiration from his personal running advances, Jun has streamlined the Gyakusou designs so that every detail serves a running-specific function.