New in Store Saturday 11.14.09

November 11, 2009

New Nike in Store Saturday 11.14.09.
Nike Zoom Tiempo City Pack. Austin, Texas. Lance Armstrong and Mellow Johnny's Bike Shop.
Nike Sportswear LIVESTRONG Collection Presents the Air Zoom Tiempo Austin, Texas edition.

Nike’s design team worked with Lance Armstrong to create a Zoom Tiempo inspired by Lance’s hometown, Austin Texas. The Air Zoom Tiempo draws inspiration directly from the cyclists of Austin and one of the most iconic cycling stores in the world, Mellow Johnny's. The shoe also draws inspiration from the art bikes created to help raise funds and awareness for the Lance Armstrong Foundation this summer. Finally, it takes the iconic LIVESTRONG yellow and integrates it throughout the design of the shoe.

Highlighted features include:
• Juxtaposing soft premium oiled leather with aggressive anti-abrasive materials and black contrast stitching. The design is inspired by the two sides of Lance: The world’s greatest road cyclist and a man deeply connected with the culture of his sport.
• “Texas” and “Austin” are boldly placed on the shoe heels. The stitches crossed on the words give an unfinished and rough touch.
• Contrasting yellow and black sockliners build on the LIVESTRONG and Mellow Johnny’s bike shop theme.
• The crafted STARKS laces with black aglets (tips) complement the refined, but aggressive, design.

The Livestrong x Nike Air Zoom Austin Tiempo is available on October 24th, 2009 globally exclusively at Mellow Johnny's and Nike Sportswear at 21 Mercer. 100% of the proceeds go back to LIVESTRONG.