New in Store Saturday 12.5.09

December 03, 2009

New Nike in Store Saturday 12.5.09.
Introducing the LIVESTRONG x UNDFTD NIKE AIR FORCE 1.Eddie Cruz and UNDFTD have held a strong position in sneaker, style, and sport culture on the West Coast. Having worked with Nike in the past, Cruz and Nike Sportswear have partnered together to rework the iconic Air Force 1. This new shoe follows the ‘Artist Series’ collection that was released in the Summer of 2009, and uses the LIVESTRONG foundation as inspiration for its’ design.

Digging into the archives, this release has a comparable feel to the Nike x UNDFTD Air Force 1 from 2006. Today, this shoe incorporates the black and yellow pallet of colors which are so well associated with LIVESTRONG and the fight against cancer. More notable design assets referring back to the previous launch include the ‘Shemagh’ textile used on the front half of the sneaker as well as the ‘ONYABIKEKID’ slogan, which replaces the ‘ONYAFEETKID’, a theme that refers to the origin of UNDFTD.

The sentiment and meaning of this AF1 runs deeper for Eddie Cruz, whom recently suffered a serious personal illness. Creating this shoe with the intention of raising awareness for a good cause was extra motivation and the outcome goes beyond the world of sneakers and sport. “I support LIVESTRONG and Lance Armstrong. He was one of the first people to send me a message of support when I got my brain tumor," said Cruz. "Lance told me to stay strong."

As part of the Nike Sportswear x LIVESTRONG Collection, 100% of the proceeds of this shoe benefit The Lance Armstrong Foundation.