New in Store Saturday 2.13.10

February 11, 2010

New Converse in Store Saturday 2.13.10.Converse Chuck Taylor Specialty Ox. Available in Black and Moonlight Blue Chambray.

Designed to showcase Converse's most coveted product, the Converse First String collections are focused on original silhouettes, modern design, premium construction, high-level distribution and occasional collaborations with originals in art, design, fashion and culture. The Converse First String Standards collection is not done in collaboration, but is a collection of very special, hand-picked silhouettes mined from the Converse archives, and re-considered. Using what is the signature, exclusive Chuck Taylor All Star silhouette for First String, this shoe echoes the familiar Chuck, but has unique features like a higher rubber rand, a vintage rubber license plate logo and a premium comfort system. Originally made for the military in the 1960s, the First String versions have a clean modern feel with monochromatic rubber outsoles and chambray uppers with contrast stitching.