New Adidas Consortium in Store Saturday 6.16.12.
ZX 500 X Shaniqwa Jarvis
|ZX 500 Before|
Personal memories are infused into the ZX 500 designed by photographer Shaniqwa Jarvis, who as a child was a swim team member training for the Junior Olympics. The upper is predominately swimming pool blue in a premium suede finish, partly perforated to add texture with a brown suede heel tab to reflect Jarvis' local pool, including the wall tiles and lane dividers. A set of laces accompany the sneakers with dip dye effect ends, inspired by the lane dividers in bright contrasting colors. The vintage silhouette is given a modern twist with the neoprene tongue, while the white and blue midsole remain true to its sports heritage. Shaniqwa's autograph is tucked away on the inside of the tongue's fabric loop tag.
|ZX 500 After|
Decade Hi X Stefan Glerum
|Decade Hi Before|
Illustrator Stefan Glerum represents Amsterdam with his rendition of the Decade Hi for Consortium SS12 and his own tongue-in-cheek approach is evident. At first glance the exterior reveals a fairly subdued sneaker with a navy and white colour-way and a pop of red around the ankle collar. The upper is a combination of nylon and soft leather giving it added texture while the three crosses on the tongue are inspired by the Amsterdam city flag. Bringing some humour to the sneakers are Glerum's tucked away illustrations. The outsole features part of a drawing of a fuller-figured woman pole-vaulting, while the sockliner is a full version of the image capturing her in the amusing moment.
|Decade Hi After|
BC X adidas Originals
adidas Originals has created the tenth shoe of the collection to celebrate their 20th year of involvement with the Olympics and an understated sneaker has emerged in the form of a BC silhouette. Inspiration is taken from the original Olympia with a simple black and white colour-way and tongue construction. Additionally, this version features Olympic ring inspired lace tips. With Consortium's select materials, the shoe feels instantly premium, but what makes this BC MMXII ultra special are the 20 sockliners that have been created marking 20 Olympic years with adidas, with images of key performance silhouettes from each year. Every pair will be assigned two random liners out of the selection.