New in Store Saturday 8.10.13

August 09, 2013

New adidas Consortium in Store Saturday 8.10.13.
Y’s by YOHJI YAMAMOTO x adidas Originals FW13
For a decade, adidas and influential fashion designer Yohji Yamamoto have enjoyed a successful partnership with their luxury sportswear label Y-3. Now, from his Y’s line, Yamamoto has reworked the classic adidas Superstar, executing it to the highest standard. The Y’s version has been renamed Y’s Super Position and is made from premium materials - from the suede lace stay and soft leather lining to the smooth leather used on the toe box, replacing the textured shell toe as we know it.
 Another reinvention from Yamamoto is the 3-Stripes, which has been transformed with a hand-stitched feel, zigzagging along the side panels and made from cotton that overhangs to the sole; the thread can be cut or left to fray naturally, resulting in truly unique finish for each wearer. Further details include a ‘Y’s Super Position’ callout that sits at side of the heel patch and a Y’s logo on the tongue.