New in Store Thursday 8.1.13

July 31, 2013

New Nike in Store Thursday 8.1.13.
 The revolution of Flyknit continues in the Nike Free Flyknit+ Men's Running Shoe, combining the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free.

Second-Skin Fit

The revolutionary Nike Flyknit upper delivers a compressive, second-skin fit that secures your foot over the Nike Free midsole. Made entirely of polyester yarn, the one-piece upper seamlessly integrates areas of high breathability, stretch and support where you need it most.

Natural Ride

The upper, midsole and outsole work together to create a more natural ride. For ultimate flexibility, the shoe's Nike Free 5.0 midsole features flex grooves to promote natural motion and help increase stability and foot strength.

Lightweight Support

Ultra-light Flywire cables are woven into the Flyknit upper and connect to the laces, offering a dynamic, supportive fit that adapts to your foot's movements.

Less Waste

To construct the upper, polyester yarn is fed into a proprietary knitting machine, creating little to no waste and minimizing weight so the shoe's incredibly efficient to produce.

Flyknit Origins

Nike Flyknit was inspired by feedback from runners requesting a shoe with the snug (and virtually unnoticed) fit of a sock. Nike embarked on a four-year mission with teams of programmers, engineers and designers to create the technology needed to make the knit upper with static properties for structure and durability. Then the precise placement of support, flexibility and breathability-all in one layer-was refined. The result was a featherweight, form-fitting and virtually seamless upper.

Nike Free Origins

After learning that Stanford athletes had been training barefoot on the university's golf course, three of Nike's most innovative and creative employees set out to develop a shoe that felt natural and weightless, similar to bare feet. In 2002, they examined a group of men and women with pressure measuring insoles taped to their feet, using high-speed cameras to capture images of each foot in motion.

The team spent eight years studying the biomechanics of shoeless running. The results yielded a profound understanding of the foot's natural landing angle, pressure and toe position, allowing Nike designers to build an unconventional and flexible running shoe from the inside out.

More Benefits

    Durable Phylite midsole doubles as an outsole for reduced shoe weight
    Minimalistic, molded sockliner mimics the foot's curvature for a comfortable fit
    Strategically placed solid rubber on the outsole for enhanced traction and durability in high-wear zones.
Nike Free Flyknit+.  Black, White, Anthracite.  615805-010
Nike Free Flyknit+.  Game Royal, White, Blue Glow, Wolf Grey.  615805-414
Nike Women's Free Flyknit+.  Black, White.  615806-010
Nike Women's Free Flyknit+.  Neo Turquoise, White, Atomic Teal, Chlorine Blue.  615806-413