New Nike in Store Sunday 2.15.15
Playing off the performance benefits of fit, heightened sensation and natural motion, the Free Mercurial Superfly by HTM acknowledges the need for these same performance benefits to respond to the rigors of everyday wear. To capture the aesthetic language of speed and style associated with the Nike Mercurial design ethos, the shoe retains a lightweight Nike Flyknit upper. Similar to that of the Mercurial Superfly boot, it boasts a sock-like fit and high, integrated ankle cuff that eliminates distraction and enhances reaction—on or off the pitch.
Likewise, dynamic Nike Flywire cables were preserved to boost support, while NIKESKIN, which provides waterproofing on the boot, was eliminated to enhance breathability. The Swoosh logo, which is airbrushed and oversized, reflects the Mercurial boot’s trademark look.
A Nike Free 5.0 platform sole complements the form-fitting upper and enhances natural motion for a comfortable, flexible ride; the leather heel adds support and premium styling.
The boot’s innovation has served as a canvas for inspiration amongst the broader Nike design team. Just as the Nike Free Mercurial Superfly by HTM did.
“The Magista was designed for the creative playmaker on the pitch—one who operates in tight spaces and wants a boot that works as an extension of the foot,” says Nike Senior Footwear Design Director Nathan VanHook. “We looked to bring that same fit and feel to the Air Footscape Magista. Everyone wants product that moves with the foot and feels almost like you aren’t wearing anything.”
This sock-like sensation is achieved primarily through the Nike Air Footscape Magista’s Flyknit upper. Flyknit technology seamlessly integrates areas of breathability, stretch and support where they’re needed most, while also reducing waste in the manufacturing process. For enhanced breathability, the Air Footscape Magista is free of the NIKESKIN that provides weather protection in the football boot. However, for aesthetic effect, the tonal Swoosh logo is constructed with the protective material. In addition, the shoe’s Flyknit upper features the same deep texture that is a signature element of the Magista football boot.
To reflect the look of the football boot’s heel, Nike designers crafted a leather heel counter in the Air Footscape Magista. The juxtaposition of the Flyknit and leather materials lends the upper a natural look and feel.
This natural feel extends to the outsole, which features an Air Footscape Freemotion tooling. First introduced in 1995, the Air Footscape tooling was formed to mimic the natural shape of the foot. It was updated to its current Air Footscape Freemotion state in 2010 with Nike Free-inspired siping, which better enables the athlete’s natural motion. An encapsulated Air-Sole unit in the heel provides added cushioning.
“The Magista is revolutionary in every sense of the word,” VanHook says. “So we wanted the Air Footscape Magista to feature an element that was quite revolutionary when it came out. The Footscape fit that brief, and when you put it together with the Magista, you create an undeniably unique look, as well as a very natural fit.”