New Nike Available In Store and Online Thursday 5.18.17
Nike Air Max 97 OG QS. Metallic Gold, Varsity Red, White, Black. 884421-700
Nike Women’s Air Max 97 OG QS. Metallic Gold, Varsity Red, White, Black. 885691-700
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track – and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.
Trading the traditional silver color with a luxurious gold, this '90s revival turns heads in a whole new way. With its reflective, fluid lines inspired by Japan's bullet trains, and its early venture into full-length Max Air cushioning, this rendition holds its own in a new era.
Nike Air Max 95 Premium QS. Metallic Gold, Varsity Red, Black, White. 918359-700
The Air Max 95 risked everything. Gone was the architectural style of the original. Gone were the iconic lace locks. Even the Swoosh was relegated to a grace note at the heel. Designer Sergio Lozano wiped the slate clean, taking his inspiration from the natural lines of a canyon's revealed strata. The result was a sensual, sculptural design that seemed to be in motion before you even slipped it on. Twenty-two years later, the Air Max 95 returns in a Metallic Gold colorway that nods to the original Air Max 97.
*Available In Store (First Come, First Served) at 12:00PM PDT. Any remaining pairs will be put on our web store after the in store release.
New Nike in Store Thursday 9.17.15
Celebrating its storied legacy, the all-new Air Max 95 ‘Greedy’ brings together four original colorways from the classic 95. The modern icon follows OG standards with a full suede and mesh construction decorated in clashing themes on the medial and lateral side of each shoe. The left shoe mixes “Safety Orange” and “Aqua/Grape” tones, while the right pair takes “Neon Yellow” and “Hot Red” hues. Signature reflective accents are present along with a blacked out midsole to mask dirt. As a nod to the originator, the pair is packaged in an OG-inspired box.
New Nike in Store Thursday 4.30.15
New Nike in Store Friday 11.22.13
Nike pays tribute to the countries and cultures that have made the Nike Air Max an international icon by updating the classic sneaker with a series of country-specific camouflage patterns that, despite being designed to conceal, stand out on the streets.
Initially released in 1987, the Nike Air Max running shoe was crafted for sport but was quickly adopted on Europe’s streets as a badge of self-expression. The Camo Collection honors and evolves this heritage by updating the shoe with vintage camo prints from France, Germany, Italy, Japan and the United Kingdom – and with Nike Hyperfuse technology.
Using heat and pressure, Nike Hyperfuse forms a single, durable composite material from three layers: one for stability, one for breathability and one for durability. The resulting unibody design boasts a level of precision unattainable via traditional cut-and-sew methods. It is also lightweight, without abrasive seams.
The collection’s central style impact, meanwhile, come from its prints, which are found on both the shoes and their boxes. Japan's camo print was first issued in 1991, and now adorns the Air Max 90 and Air Max 95.
Nike Air Max 90 Japan SP. Pale Olive, Safari. 624728-220
Nike Air Max 95 Japan SP. Pale Olive, Safari. 634775-220
New in Store Saturday 11.2.13
New Nike in Store Saturday 11.2.13.
Nike pays tribute to the countries and cultures that have made the Nike Air Max an international icon by updating the classic sneaker with a series of country-specific camouflage patterns that, despite being designed to conceal, stand out on the streets.
Initially released in 1987, the Nike Air Max running shoe was crafted for sport but was quickly adopted on Europe’s streets as a badge of self-expression. The Camo Collection honors and evolves this heritage by updating the shoe with vintage camo prints from France, Germany, Italy, Japan and the United Kingdom – and with Nike Hyperfuse technology.
Using heat and pressure, Nike Hyperfuse forms a single, durable composite material from three layers: one for stability, one for breathability and one for durability. The resulting unibody design boasts a level of precision unattainable via traditional cut-and-sew methods. It is also lightweight, without abrasive seams.
The collection’s central style impact, meanwhile, come from its prints, which are found on both the shoes and their boxes. British DPM camo print was first issued in 1991, and now adorns the Air Max 90 and Air Max 95.
Nike Air Max 90 UK SP. Hemp, Military Brown. 624727-220
Nike Air Max 95 UK SP. Hemp, Military Brown. 634773-220
Nike pays tribute to the countries and cultures that have made the Nike Air Max an international icon by updating the classic sneaker with a series of country-specific camouflage patterns that, despite being designed to conceal, stand out on the streets.
Initially released in 1987, the Nike Air Max running shoe was crafted for sport but was quickly adopted on Europe’s streets as a badge of self-expression. The Camo Collection honors and evolves this heritage by updating the shoe with vintage camo prints from France, Germany, Italy, Japan and the United Kingdom – and with Nike Hyperfuse technology.
Using heat and pressure, Nike Hyperfuse forms a single, durable composite material from three layers: one for stability, one for breathability and one for durability. The resulting unibody design boasts a level of precision unattainable via traditional cut-and-sew methods. It is also lightweight, without abrasive seams.
The collection’s central style impact, meanwhile, come from its prints, which are found on both the shoes and their boxes. British DPM camo print was first issued in 1991, and now adorns the Air Max 90 and Air Max 95.
