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October 14, 2016

New adidas Consortium in Store and Online Saturday 10.15.16

adidas Consortium x Undefeated EQT Support ADV
The EQT Support ADV is a recent modernization of the original 1993 EQT Support. It takes the classic silhouette as a basis and brings it racing into late 2016 with contemporary materials. A sneaker designed for comfort made even more comfortable.
Undefeated’s EQT arrives in a low-key black and off-white colorway; the kind of footwear that can sneak under the radar in everyday situations but still proves to be an eye-catcher with the heads, nevertheless.
The sock-like upper is made of matte neoprene with subtle leather overlays providing a combination of stability and flexibility. While there is a super understated dark camouflage pattern on the translucent heel support, off-white serves as a more striking contrast on the otherwise monochrome execution. The lighter details are found on the sides of the soles which extend up the sneakers’ body via its lacing system. There are the off-white chain stitch seams as well as co-branded tongue labels.
Initially designed to provide runners with unparalleled comfort, this model maintains that standard while elevating the sneaker through modern innovation and aesthetic.
adidas Consortium x Undefeated EQT Support ADV.  BY2598
- sock-like neoprene upper with leather overlay-enforcements at toe-box
- reinforced waffle-fabric on lower mid-foot and heel panel with streaks of reflective yarn
- joint mid-foot & heel cage featuring translucent two-color camouflage pattern
- contrasting cream-colored leather lacing straps for extra mid-foot support
- co-branded leather tongue labels and leather insoles
- black midsoles with cream-colored stripe detailing
- black outsole with camouflage detailing on front and heel
- EQT branded lace-loop
- three sets of laces

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September 16, 2016

New adidas Consortium Saturday 9.17.16

adidas Consortium Undefeated Busenitz
adidas Consortium Undefeated Busenitz.  Dune/Gold.  B42352
- sand-colored, durable CORDURA® nylon upper with tonal suede toe overlay
- leather heel counter with plastic heel stabilizer
- suede heel tab
- desert camo accents on medial 3-Stripes and tongue
- recessed eyelets to protect laces from abrasion
- textile lining
- Molded PU sockliner 
- GEOFIT® collar
- rubber cupsole
- co-branded tongue labels

- gold-colored UNDFTD and Busenitz branding

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November 09, 2015

New Nike in Store Monday 11.9.15

Nike Cortez Basic SP Undefeated.  Black, Sport Royal, White.  815653-014

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October 10, 2015

New adidas Consortium in Store and Online 10.10.15

adidas Consortium Superstar 80v UNDFTD x BAPE®
This fall, UNDEFEATED and A Bathing Ape® enter the second round of their collaboration on the classic Superstar 80v for the adidas Consortium series.
Earlier this year the BAPE® camouflage saw a comeback to the Superstar silhouette, a nod to adidas Consortium's initial project with the legendary Japanese streetwear brand in 2003. For their collaboration with UNDEFEATED, the US-based pioneer of high-end sneaker retail, this iconic pattern was rendered in two new and exclusive color palettes for the Superstar 80v. While on the first pack the camouflage appeared more subtle, for this release all restraints are lifted as an all-over print adorns the shoes' complete upper as well as matching laces. The resulting aesthetic exemplifies both partners' design approach which constitutes the constant, masterful balance between the subtle and subliminal versus the flashy and flamboyant.
The second UNDFTD x BAPE® Superstar 80v is produced with a novel material treatment on black suede. One color was picked from the camouflage pattern as base-color for the leather dye and left out from the all-over print. The result is a stunning, highly tactile effect. Slightly more subtle details include matching suede heel tab and three stripes as well as the camouflage insole print. Complementing the “all-over” effect are the camouflage laces which can be exchanged with a matching mono-colored set. As before, the gold embossed UNDFTD Strike Logo, BAPE® Head, and lettering appear as clear visual identifiers for this collaboration.
adidas Consortium Superstar 80v UNDFTD x BAPE®.  Available in Black-Camo. S74774

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April 18, 2015

New adidas Consortium in Store Saturday 4.18.15

adidas Consortium Superstar 80v Undftd x Bape
Two years ago, adidas Originals, UNDEFEATED (UNDFTD) and A BATHING APE® (BAPE®) launched their first collaboration for the Consortium series causing excitement in the sneaker communities around the globe. As a follow up to the previous ZX 5000 and Campus 80s, the Superstar 80v is the next iconic silhouette re-interpreted by the two streetwear powerhouses for 2015.
In-line with both brands’ design languages the result is a masterful balance between the subtle and the expressive. At first sight the uppers of the either black or white Superstar seem plain, with only little hints at the collaboration – golden embossings of the UNDEFEATED / BAPE® brand names and logos – at second sight, heel tab, tongue, lining and – most prominently – the inner three stripes reveal BAPE®’s iconic camouflage pattern as the key design detail. Produced in premium soft leather, the crisp white version is executed with a camouflage in shades of blue, while the black edition features a greyscale pattern.
adidas Consortium Undefeated Bape Superstar 80V.  White.  B34292
adidas Consortium Undefeated Bape Superstar 80V.  Black.   B34291

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