The Darkside Initiative for Vault by Vans UltraRange

May 16, 2017

We partnered with Vault by Vans to launch their latest shoe, the UltraRange UC LX. We were asked to create a visual story around the theme "Get There" and how it applies to our perspective and surroundings.

We approached with a concept entitled "Dark City," utilizing the visuals of a person’s journey through a darkened city along with the accompanying sights and sounds one would encounter. The trek is done alone and with a specific goal in mind, which creates a much more purposeful approach to the task.

The UltraRange UC LX launches on May 20th at The Darkside Initiative and other Vault by Vans retailers worldwide.