The Darkside Initiative for Vault by Vans UltraRange
We partnered with Vault by Vans to launch their latest shoe, the UltraRange UC LX. We were asked to create a visual story around the theme "Get There" and how it applies to our perspective and surroundings.
We approached with a concept entitled "Dark City," utilizing the visuals of a person’s journey through a darkened city along with the accompanying sights and sounds one would encounter. The trek is done alone and with a specific goal in mind, which creates a much more purposeful approach to the task.
The UltraRange UC LX launches on May 20th at The Darkside Initiative and other Vault by Vans retailers worldwide.