The Darkside Initiative for Air Max Day

For this years' Air Max Day on March 26th, we will be launching promotions during the week leading up in anticipation of the launches happening on Friday.

NFT DIGITAL ART CHARITY AUCTION presented by The Darkside Initiative

The first event is a Digital Art Auction featuring art by digital artist Eceertrey. The artwork will be available for bidding on Foundation. The auction will begin at noon PST on Friday, March 26th.


About the Artist: Eceertry is a Denver-based Augmented Reality Artist that fuses AR, VR and photography in his work. His work explores nature, the environment and it's incorporation with objects through creating works that are a hybrid of reality and his own world. His artworks have been featured in shows across cities like New York, Paris, Mumbai and Denver

All proceeds from the auction will be donated to two local non-profits serving the community in the Mission neighborhood of San Francisco: Latino Task Force and La Cocina



The second event is a giveaway open to all that will give one person a chance to win a gift pack featuring all of the Air Max releases for Air Max Day as well as a $1000 gift card to The Darkside Initiative.

To enter, just submit a photo featuring a Nike Air Max shoe with the theme of "Bring Future to Light." We will be looking for creative and unique entries to feature on our Instagram account.

Steps to enter:
1. Post your entry to your Instagram account (non-story for verification purposes)
2. Tag @nike, @thedarksideinitiative and include #airdarkside in the caption.
3. Limit is 1 entry per day per account.

Entries will be accepted until noon PST on Friday, March 26th. Winner will be chosen at random. Must be 18 years or older to enter. Must be a resident of the United States.

The Air Max Pre-Day launches on Air Max Day, March 26th. More details about the launch to come soon.